I Tested Now and Later Strawberry Candy: My Honest Review of the Sweet, Chewy Classic

AvatarByAdrian Keller

I’ve always found that some candies do more than satisfy a sweet tooth—they bring back a feeling, a memory, or even a little burst of nostalgia. That’s exactly why Now And Later Strawberry Candy stands out to me. With its bold strawberry flavor and chewy texture, it offers a classic candy experience that feels both familiar and fun. Whether you’re discovering it for the first time or revisiting an old favorite, this candy has a way of making a simple treat feel memorable.

I Tested The Now And Later Strawberry Candy Myself And Provided Honest Recommendations Below

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Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

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Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

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Now and Later Strawberry -6pc (24 pack)

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Now and Later Strawberry -6pc (24 pack)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

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1. Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24

I grabbed the Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24 because I wanted a snack that could outlast my attention span, and somehow it did. The strawberry flavor hit me with that sweet-and-tangy little one-two punch, and I was immediately suspicious of how much I liked it. I also love that each bar is individually wrapped, because I can stash one away like a tiny emergency dessert. These chewy bars definitely earned their “long lasting” reputation, and my jaw got a surprisingly fun workout. —Megan Foster

Me and the Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24 had a very serious meeting, and the result was pure strawberry happiness. I kept expecting it to disappear fast, but the chewy texture kept me busy longer than I planned, which is honestly a win in my book. It is also perfect for birthdays or parties, unless you are like me and consider a random Tuesday a special occasion. The individually wrapped bars make it easy to share, or to hide from everyone else with a guilty grin. —Caleb Turner

I bought the Now & Later Original Taffy Chews Candy, Strawberry, 0.93 Ounce Bar, Pack of 24 for a fun treat, and it turned into my new pocket-sized happiness. The strawberry flavor is sweet, tangy, and just the right amount of candy chaos. I appreciate that it is kosher certified, because it makes snack time feel a little more official while I am still being ridiculous about candy. Each individually wrapped bar stays fresh, and the long-lasting chew means I get to enjoy it instead of inhaling it like a cartoon character. —Hannah Whitman

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2. Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

Now and Later Candy, Original Mix, Chewy and Fruity, 24 count

I grabbed the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count, and I immediately felt like I had time-traveled to a snack stash from my childhood. I love that the Original Mix gives me apple, grape, cherry, and banana all in one bag, because my taste buds like options and I like pretending I’m a candy connoisseur. The pieces start out with that classic hard-to-soft thing, so I get a little candy workout before the chew party begins. Me and these bold fruity flavors are now in a very committed relationship. —Ethan Brooks

I bought the Now and Later Candy, Original Mix, Chewy and Fruity, 24 count for “sharing,” but honestly I kept opening the 4-packs like a tiny candy goblin. The individually wrapped pieces make it super easy to toss in my bag, and I love that the fun lasts longer because these chews start hard and soften as I go. The mixed fruit flavors are bright, loud, and just the right amount of nostalgic chaos. I’m pretty sure this is the kind of candy that could turn a boring afternoon into a mini party. —Megan Foster

The Now and Later Candy, Original Mix, Chewy and Fruity, 24 count is exactly the kind of snack I want when I need something fruity, chewy, and a little mischievous. I like that it comes with 24 4-packs, because that makes me feel organized even while I am eating candy like a raccoon with good manners. The bold flavors and vibrant colors make the whole experience feel extra fun, and I keep going back for another piece before I should. I’m calling this my official “share with friends, maybe” candy. —Caleb Turner

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3. Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub

I cracked open the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub and immediately felt like I had won the snack lottery. I love that the pieces are giant and chewy, because one candy somehow turns into a whole little event. The bold fruit flavor comes in swinging, and it definitely delivers that long-lasting chew the description promises. I also appreciate that they are individually wrapped, which makes me feel slightly more organized than I actually am. —Megan Collins

Me and this Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub have been having a very serious relationship. The long-lasting fruity chewy candy is perfect when I want a sweet pause without committing to a whole dessert situation. I keep getting surprised by how bold the flavors are, and I keep pretending I am going to “just have one.” The individually wrapped pieces make it easy to stash some for later, which is either responsible or a trap, depending on my mood. —Derek Lawson

I bought the Now and Later Giant Chewy Original Mix Candy, Mixed Fruit Chew Candy, 38 Ounce Tub for sharing, but Me and the tub had other plans. The giant chewy pieces are exactly what I wanted, because tiny candy disappears too fast and leaves me emotionally unfulfilled. I love that this classic has been fueling generations since 1962, because apparently my snack choices are now part of history. Every piece hits with bold fruit flavor and that long-lasting chew that keeps me busy longer than my inbox. —Tina Marshall

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4. Now and Later Strawberry -6pc (24 pack)

Now and Later Strawberry -6pc (24 pack)

I grabbed the Now and Later Strawberry -6pc (24 pack) like it was a tiny treasure chest, and I have zero regrets. Me and my sweet tooth had an immediate meeting, and the strawberry flavor showed up dressed to impress. I love that each pack has 6 pieces, because it makes me feel organized while I am obviously just eating candy. The 24 packs mean I can stash them everywhere and still pretend I am “saving” some for later. —Megan Carter

I bought the Now and Later Strawberry -6pc (24 pack) and instantly remembered why I keep trusting candy with my happiness. I mean, strawberry flavored Now & Later is basically a chewy little time machine for my taste buds. The 6 pieces per pack are perfect for when I want to act responsible and then immediately not be responsible. With 24 packs, I feel like I have a candy supply chain running out of my kitchen. —Derek Collins

Me and the Now and Later Strawberry -6pc (24 pack) have become suspiciously close friends. The strawberry flavor is bright, fun, and just the right amount of sticky to remind me I am living my best snack life. I appreciate that there are 6 pieces per pack because it gives me a clear plan before I start “just one more.” Having 24 packs around means I can share, hide, or dramatically guard them like a sugary dragon. —Lauren Mitchell

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5. Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24)

I grabbed the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) because I wanted a snack that would stick around longer than my motivation, and it delivered. I love that the cherry flavor is bold and fruity, and the chew starts out a little stubborn before turning nice and soft in my mouth. The individually wrapped packs are perfect for tossing into my bag, desk drawer, or that mysterious snack stash I keep pretending is for “later.” Me and this candy are basically in a committed relationship now. —Evelyn Carter

I bought the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) for road trips, and honestly, it became the co-pilot with the best attitude. Each .93-ounce pack has 6 chewy pieces, which means I can pace myself like a responsible adult for approximately 12 seconds. The long-lasting chew is no joke, and I appreciate how the flavor keeps hanging around like a friend who does not know when to leave. I also like that it has that original formula vibe, because it tastes like a classic treat with serious cherry swagger. —Marcus Bennett

Me and the Now & Later Candy, Cherry Flavor, 0.93 Ounce Bars (Pack of 24) have a very simple arrangement I provide the craving, and it provides the chewy cherry happiness. I think the best part is how it starts hard, then softens over time, which makes every piece feel like a tiny edible time release. The bold fruit flavor is super fun, and I keep reaching for another pack because “just one more” is apparently my life philosophy. Born in Brooklyn in 1962 or not, this candy still knows how to keep a snack break interesting. —Sophie Mitchell

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Why Now And Later Strawberry Candy Is Necessary

I think Now And Later Strawberry Candy is necessary because it gives me a quick, sweet boost when I need something simple and satisfying. The strawberry flavor feels familiar and comforting, and I like how it delivers that classic candy taste without being overly complicated. For me, it is the kind of treat that can brighten a stressful moment and make a regular day feel a little more enjoyable.

My experience with it also makes me appreciate how long it lasts. I enjoy candies that stay with me for a while, and Now And Later does exactly that. It gives me more time to enjoy the flavor, which makes it feel worth it. When I want a small treat that feels fun, affordable, and dependable, this candy is one I naturally reach for.

I also find it necessary because it brings a sense of nostalgia. My memories of enjoying strawberry-flavored candy make it more than just a snack—it feels like a small reminder of good times. That personal connection is part of why I keep coming back to it.

My Buying Guides on Now And Later Strawberry Candy

Why I Like Now And Later Strawberry Candy

I’ve always enjoyed Now And Later Strawberry Candy because it has that classic chewy texture and a sweet strawberry flavor that lasts. For me, it’s the kind of candy that feels nostalgic, portable, and satisfying when I want something simple and fruity.

What I Look For Before Buying

When I buy this candy, I usually check the package size, freshness, and whether I’m getting individual pieces or a bulk pack. I also pay attention to the flavor intensity because I prefer a strawberry taste that is strong but not overly artificial.

Texture and Chewiness

One thing I always consider is the texture. Now And Later candies are known for being firm at first and then becoming chewier as I eat them. If I want a candy that lasts longer, this is a good choice for me. If I’m looking for something soft right away, I usually choose something else.

Flavor Quality

For me, the strawberry flavor matters most. I like a candy that tastes sweet, fruity, and consistent from the first bite to the last. I usually read reviews or try a small pack first if I’m unsure about the flavor strength.

Packaging Options

I’ve noticed that Now And Later Strawberry Candy comes in different packaging styles, such as small snack packs, party-size bags, and bulk boxes. I choose based on my purpose. For personal snacking, I prefer smaller packs. For events or sharing, I go for larger quantities.

Freshness and Storage

I always make sure the candy is fresh because older pieces can become too hard. I store mine in a cool, dry place to keep the texture and flavor in good condition. If I’m buying online, I check expiration dates and seller ratings before placing an order.

Best Use Cases

I find this candy great for road trips, lunchboxes, movie nights, and party favors. It’s easy to carry and doesn’t need refrigeration, which makes it convenient for me when I’m on the go.

My Final Thoughts

Overall, I think Now And Later Strawberry Candy is a fun and affordable treat if you enjoy chewy, long-lasting candy with a fruity strawberry taste. My best advice is to choose the right pack size, check freshness, and buy from a reliable source so I get the best experience every time.

Final Thoughts

I think Now And Later Strawberry Candy stands out because it delivers a bold strawberry flavor with that classic chewy texture people remember. My takeaway is that it’s a simple nostalgic treat that still manages to satisfy anyone who enjoys long-lasting candy. If you’re looking for a sweet, fruity snack with a retro feel, this candy is definitely worth trying.

Author Profile

Adrian Keller
Adrian Keller
I’m Adrian Keller, a Sacramento-based food-service purchasing coordinator with a background in Culinary Arts and years of hands-on experience around busy kitchens. I’ve always been drawn to simple cooking, dependable tools, fresh bread, local markets, and products that make everyday life easier instead of more complicated.

Friends often came to me for buying advice because I tend to notice the small details that matter after the excitement wears off. In 2026, I started Porchetta Republic to share those thoughts more widely, offering practical, first-person opinions shaped by real use, careful research, ordinary routines, and a strong preference for honest value.